Agile Marketing Framework

A foundation to stay flexible for agile growth, while establishing or growing your presence in the market.

Agile Marketing Framework Elements

Whether you're starting from scratch or have some of these elements implemented, we can help implement and align your business development resources at the level that fits your organization.

Website

Professional online visibility to promote your company and capture sales leads.

Email Marketing

Stay connected and visible to current clients and your network.

Sales Collateral

Tools to in-person presentation, or as direct email attachments.

Digital Advertising

Drive interest and leads online through Google Ads & Microsoft Advertising.

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Connected Microsoft Tools

Sales, marketing & lead capture resources connected through your Microsoft environment.

Website

Professionally built & scaled to the size the fits your business.

Websites starting from 4-6 pages and up, to present your company's capabilities with landing pages specifically for your marketing efforts. All our sites include implementing a method to capture leads, beyond a general "contact us" form - so our clients can have visibility to the leads that are generated through marketing efforts.

Page per Service or Market
Lead Capture Form
Base SEO & Analytics
Back-end Editor (WYSIWYG) & SSL

All websites are configured to scale and can include custom modules, such as: interactive maps, project portfolios, "gated" content, event calendars, etc.

Email Marketing

Setup of Mailchimp Email Platform for promotions, company updates & ongoing customer communiations.

We'll build-out your platform with configurations for segmenting your audience to receive emails targeted each specific service you provide, and with professionally-design templates to grab your audience's attention, while capturing data on interactions with you emails.

Custom Field Configuration & Contacts Load
Mailing List Segments
Branded Graphic Email Layout Template
Custom Sign-Up Form

We are Mailchimp Certified, and this platform will allow you to track who opens and clicks links within your emails - so you can follow-up on those who showed interest, but haven't reached out to you yet.

Sales Collateral

Sales tool design for printed in-person presentation or to use as email attachments of your services & capabilities.

Sales collateral helps customers and clients visualize and comprehend your company's capabilities, products and solutions when they can't see or touch your "product". We professionally-design tools to concisely "tell your story" and promote the benefits of your services.

Services Flyer
Promo Card

Need more sales collateral? Our team can help you update or build brochures, technical literature, product books, or project portfolios.

Digital Advertising

Utilize Google Ads & Microsoft Advertising to generate leads and new opportunities.

We'll configure your digital advertising campaigns to the budget and segmentation needed to fit your company's desired impact. Each ad is targeted to a page with specific content and a call-to-action, so you can capture real leads from your advertisements.

Campaign Setup
(Budget, Audience Targeting, Location, Search Terms)
Text Ads & Display Network Ads
Linked to Lead Capture Pages on Website

Connected Microsoft Tools

Configuration and implementation within your Microsoft 365 account for agile scalability + our sales & marketing resource collaboration site.

The technology side of our expertise allows us to integrate you business development activities and resources into a collaborative/shared workspace within the Microsoft tools you use everyday.

Sales & Marketing Resource Site
Marketing Lead Capture List
Domain Connect
Email / User Configuration & Security

As a Microsoft Partner, we can also provide guided trainings for your entire staff to get the most out of Microsoft Teams, SharePoint, OneDrive and Power BI.

Need More Information or Want to Get Started?

We would be excited to discuss with you providing solutions for any of your sales resources, marketing and technology needs.

Schedule Demo

Short tour of our solutions and discussion of your needs. In our Kansas City office, or virtual.

Schedule Demo

Request More Info

If you'd like a little more information before scheduling a meeting, send us some detail on what you're looking for.

Request More Info

Call Us

Want to talk to someone right away? Go ahead and give us a call.

913-359-0106

Contact Us

Want to get started with Spyre Group? Call us at 913-359-0106 or send us some information and we'll get the right person to reach out to you.