Sales, Marketing & IT Experience
Founded in 2010, under the initial premise of providing companies with an outsourced marketing department to support their sales teams. Spyre Group has matured and we've expanded our capabilities to incorporate customizable technology solutions to go beyond the traditional design and marketing, because the complexity of digital sales and marketing tools used today require these skill sets to be effective.
Our edge comes from using our IT experience to implement more effective marketing resources, our digital design experience allows us to build technology that's easy-to-use and navigate for any level user, all shaped by the frame of a sales professional or company executive.
We built our services and industry-based solutions around the most common issues companies of any size are facing that impacts the way they "tell their story."
The business development environment has changed over the past decade through speed of communication, the generational shift, constant connectivity and changing customer behaviors. We shape our services and solutions around these common challenges:
In-House Skills Gap
Lack of resources to staff all the design, marketing and technology skill sets needed to professionally implement tools for sales teams and management.
Separation and natural misalignment between sales, marketing and IT groups based on different initiatives, priorties, communiation styles, understanding of customers or the operation.
Adaptation to the disruptions of generational transition, personnel turnover, office changes and the adoption of work-from-home.
Product literature, marketing tools, management dashboards for direct sales teams to distribution networks.
Dealers & Distributors
Digital promotions (Ads + Email), online stores, vendor portals, onboarding new product lines.
Marketing for rep firms to attract new lines, team resources for prospecting new customers, custom reporting.
Regional and service specific advertising and capabilities presentation tools.
Professional Services Companies
Marketing and corporate presentations tools to promote services and portfolio.